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| 2021-2022 Undergraduate Bulletin |
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
Professor Xiankui Hu, Chair
Professors: Frey, Hester, Hudson, Hunt, Mello, Nonis, Roe
Associate Professors: Chang, Hill, James, McDaniel, Philhours
Assistant Professors: Leslie, Schloemer, Zare
Instructors: Vogus
The Department of Management and Marketing offers a curriculum designed to provide professional training as well as to develop the competence of students seeking careers within business enterprises. Business executives have taken on increasing responsibilities during recent years due to a growing realization that the employees of their firms and the markets they serve have become more complex and demanding. The seven majors within the department offer positive programs of learning designed to contribute to the students’ advancement in the business world.
Management is getting work done through other people. Managers perform a wide range of workplace activities, from establishing organization goals and ensuring progress towards those goals to organizing when and how activities and resources should be grouped together. Managers are asked to solve challenging workplace problems, often with limited human and financial resources. The Management major prepares students to design rewards for improved performance, set goals that motivate workers, and build an environment to create and sustain a competitive advantage. Elective concentration may be chosen in Human Resource Management, or Hospitality Management. A Certificate in Entrepreneurship is available for students in any major program as well as non-degree seeking students.
The fundamental purpose of marketing is to create value for your customers. This purpose is fulfilled by both organizations and individuals in both profit and not for profit settings. Fulfilling this purpose requires the creation, communication and delivery of a product, service or idea so that exchange can take place. The major in marketing prepares students to plan and implement successful marketing strategies across a variety of industries. Elective concentration may be chosen in Sales Leadership. A Certificate in Marketing Analytics or Sales Leadership is available for students in any major program as well as non-degree seeking students.
